Color influences your choice… Color symbolism is the use of color to represent traditional, cultural or religious ideas. Choosing colors based on symbolism or psychological influence gives them the ability to use them in any area from web and graphic design to home interiors and clothing.
Using colors properly can encourage people to take action and purchase goods, improve business awareness and visibility. It is part of non-verbal communication.
Electro blue or turquoise is dramatic and dynamic, which strengthen. Using some shades of blue in excess can create the impression of cold and indifference.
Blue is the favorite color for more than half of the world’s population – the most appealing color for most cultures. Blue is perceived as a symbol of reliability, perseverance and determination. It is the color of the sky and the sea. It is considered constant in human life. It promotes peace and can cause the body to develop chemicals that are soothing, but not all shades of blue are calm.
Blue makes the eyes effortless and easier to focus when pictures and objects are placed against a blue background. Used for websites related to technology, medical equipment, cleanliness, air, water, corporations and the automotive industry. Blue is best highlighted in red and yellow. Combining light with dark blue enhances the reliability effect.
Green is the second most popular color among people because it is most common in the field of vision. Green is the color of the natural world, which is the perfect backdrop for interior design because we are used to seeing it everywhere.
Naturally green, ranging from forest tones to lime bright, is perceived as soothing and refreshing, with a natural touch of blue and yellow. Green is seen as a symbol of ecology and peace. Green lowers blood pressure and calms the nervous system, calms and stimulates the mind, promotes creativity and suppresses appetite. It also makes the eyes easier to perceive, improves eyesight. Pictures on a green background give the impression of distance.
Yellow stands for optimism, brightness and happiness. Gold-yellow tone tell about a successful future. Yellow stands out for other colors with its optimism and energy, and encourages creativity.
This color stimulates our nervous system, activates memory, stimulates communication as well as activates muscle function and focuses attention. Yellow objects on a different background give the impression of a closer distance than other colors. It is the most noticeable color. Students who are studying in yellow spaces are more successful in exams.
Sunny yellow can be used to enhance appetite, especially in combination with other fruit and vegetable tones, and can be used as a highlight in children’s and entertainment products. Used in excessive amounts, yellow can be disturbing and promote anxiety. Psychologically, this color has a negative effect on babies as they will cry more in yellow rooms. Yellow in combination with black stands for anxiety.
Yellow will not be a practical color to use when selling expensive items to men because they perceive it as unreliable and childish, and avoid yellow if you want an impression of security and stability. Yellow should be used with caution as it can easily highlight dirt.
Orange is a close relative of red (a mixture of red and yellow), creating more inconsistencies than any other tone. It evokes either a strong liking or a negative association and leaves no one neutral. Orange radiates heat and energy. Interestingly, orange has a very wide range of shades: like terracotta, peach, rust, orange.
In restaurants, orange is used as an appetite stimulant, which increases the amount of food ordered. Although orange is less active than red, it stimulates the supply of oxygen to the brain and promotes mental activity. A popular color among young people.
An orange background optically zooms in on the images and makes them appear larger, but excessive use of orange should be avoided. Useful color to highlight important foods and toys. Orange loses its activity very quickly in dark conditions.
Red is the most personal color of all. Known as an energy stimulant. You can use this color to draw attention to some accent. This color stimulates metabolism, speeds up breathing, sweating, appetite and raises blood pressure. Red is a strong male color.
Red loses its brightness fastest of all in dark conditions. Red highlights images and text, making objects larger optically, but not as strong as yellow. Bright red can be annoying when used over-large areas and is more useful as an icon color to encourage people to act quickly, such as clicking a button or buying a product.
Red is useful for promoting energy-related products… drinks, cars, sports and games. Using red with green can give a stronger effect to both colors, but this combination is better suited for background accents to highlight everything else. But it is best to avoid the combination of bright blue and bright red as it is very tiring for the eyes.
Purple or violet represents the balance between red activity and blue peace. Purple, filled with mysticism and royal qualities, is often the favorite color of creative and eccentric people, as well as teenage girls, making it an effective color for promoting youth products.
The use of light purple is useful in designing to appeal to a female audience. In the nation, light purple is also believed to be the color of old ladies. Excessive use of purple can make people anxious and dislike the environment. Purple has a pronounced polarization color and either likes it or not.
Brown color embodies stability, reliability and affordability. It is the color of the earth and is associated with natural things. It is the heaviest color among all, so it is not desirable to use in interiors that aim for lightness and clarity. Wearing brown clothing can make the wearer look older than it really is. Brown color may seem very blank when used on wide areas without the presence of texture or other colors.
White represents purity and neutrality. Doctors wear white robes, brides usually choose white dresses and a white fence surrounds safe and happy homes. Whole white spaces create a spacious yet uncomfortable atmosphere.
White is useful as a background or accent color because it highlights other colors perfectly. The eye perceives white as a shining / light color. This color can represent the simplicity of high technology and the safety and purity of medical products.
The gray color is timeless, practical, and glazed. The most common color for suits. Gray color fits well with any other color. Although gray is often carried everyday, people rarely call it favorite because it is associated with loss and depression. Gray is the most grateful background color for bright and spotty objects.
Black is authoritative and powerful because black can cause strong emotions when used in excessively large areas. Classic clothing color as it makes the wearer thinner, deeper / more educated. In art, and especially in painting, it is customary not to consider black as a color, as it results from mixing all color tones together and is always in nature with a touch of another color.
Read Also : How to Survive Air-crash
Black is a great technical color used to give high-end products mysteriousness and reduced size. While a black background can enhance perspective and depth, it helps make text easier to read. Just as gray black can be used to exhibit art and photography as it does not conflict with other colors.